For some, the prospect of being photographed is frightening because of a genuine fear that any perceived flaws will be front and center in a photograph. The idea that someone will have an opportunity to analyze every detail of that photo is enough to want to hide under a rock.
Personal Branding amounts to how you make people feel. You aren't asking them to engage their brain and think critically at this point. You are just trying to incite and excite some warm fuzzy feelings, and get your audience to a point where they want to know you.
When you are hammering away at your tasks or goals with all your energy, you tend to lose sight of the bigger picture. Failure and regression is a natural occurrence in competition as well as business. A bit of reflection and a moment to regroup is necessary in order to progress further.
There is a HUGE difference between being the buyer and being the consumer. Just because you have paid for the work, doesn't mean you are the one consuming it.
Get it done today! What are you waiting for? If you try to play catch-up at a later time, like I did with my gym attendance and nutrition, your personal brand will experience the equivalent of a heart attack!
Headshot photography is the only form of photography where the client is the product. No need to confuse the subject matter or the audience. I prefer to avoid stuff that will pull attention away from what matters most.
I believe in my clients, and I want them to believe in themselves. In my eyes, I have an obligation to touch their hearts and give them an incredible personal branding and headshot experience.
Heart palpitations in exchange for a paycheck wasn’t my idea of a career. The relief I felt after handing in my resignation was cathartic! I was finally free!
Your business will thrive based on your ability to make friends, cultivate relationships and interact with other humans. Since people do business with people they like, it behooves you to spend some quality time meeting and greeting others.
Whatever happens, don’t stop loving the game. Your passion will fuel the amount of heart and drive you put forth. If you love it, keep those legs moving! It will all pay off, in time!
Take these lessons from my Grandfather, and apply them to your daily life and your business. They are invaluable and will carry you far. Remember, when you miss the mark, as I have from time to time, don’t forget lesson number four
I’m sure you know what it’s like to win. It’s an incredible feeling when you are doing what you love, business is flowing well, and you are making money hand over fist.
"Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution." ~ Rick Tate
Can you imagine going through your life as an anonymous member of a larger community? Sure, you’d get plenty done, but no one would recognize your accomplishments, or pay you for excelling at your duties.
Clothing is only part of the equation. The rest is in your presentation; how people receive you, perceive you and interact with you.
It has been said that imitation is the most sincere form of flattery. If your product and service is awesome, you will likely be copied.
Tell your story in a way that makes your desired client feel something. You want to shape how people view you, and enable them to begin forging a connection with you and your brand.
“I hate having my picture taken.” I hear this a lot. You may need to have your photo taken for one reason or another, but you'd rather jump off a cliff.
No one can replicate your style quite like you can. It’s your style and you have to rock it! The goal is for you to look AND FEEL like yourself!
the process of having makeup applied relaxes the client and evokes a level of confidence and a feeling of beauty that is beneficial when I begin capturing the range of expression found in a signature Richard Waine headshot session.
Everyone wants to be received positively and recognized as the authority in their respective fields. You have worked hard. You developed a niche, and are well respected in your industry. Being SEEN as the expert is the next step.
What is your song? What is the vibe you want your viewers to find in your pictures? Your expression is the key to the song. It's that hook, the catchy melody that people hum while walking through a store, long after the music has stopped playing.
I caught up with Pratik Naik, a high-end retoucher, educator, and one of the world's foremost authorities on the subject, to ask a few burning questions on the minds of photographers and end-users alike.
Ensuring that my clients are educated in my process, and understand what is involved each step of the way, is essential. I even provide a play by play of the workflow on my website for reference. Keeping clients guessing or being incommunicado is an amateur move and I don't subscribe to that.
Think about this for a second: An impression is formed within 7 seconds of meeting or seeing someone. If you are posting your image online, 22% of the time someone commits to researching you and your service(s) will be spent on your picture. You definitely want that image to make a positive impact.
In the culinary arts, it is said that a diner eats with their eyes first. The same can be said of a potential client or casting director. When they view your professional headshot or profile image, they are making a judgment about you, your character, personality and suitability.
Headshot photography is a specialty. Much like in medicine, you have doctors with particular specialties. If you were having a heart attack, you wouldn't choose a podiatrist instead of a cardiologist, would you?
Your face is your money maker! Your expression is the cash register! Leveraging your expression to generate revenue is, literally, the best way to earn more money.
I prefer the simplicity and cleanliness of a plain background, because it brings the attention to my client. I want the viewer of the image to be drawn into the expression and interaction of the subject, and not be distracted by anything else happening.
As a headshot photographer, I recognize that I have the power to change how a person feels about themselves. This was never more apparent to me than it is today, especially in light of this recent experience. It is very powerful. It is difficult to believe, but I can change how someone thinks about themselves and how they view themselves by coaching and directing them into an incredible image.