The STory

In 2006,  I bought my first camera, and began taking pictures of anything and everything. I wasn’t very good, and I had no idea why my pictures were as awful as they were, but I enjoyed every second of it.

As a way to connect with my then-girlfriend's son, I hoped to capture him in action on the wrestling mat. I saw other photographers with fancy cameras and equipment, so I followed suit. 

I accumulated more gear than I originally intended,  and didn’t have an understanding of how to take a good picture.  I turned to YouTube for help.

 
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I stumbled across a video where Peter Hurley, the foremost authority on headshots in the world, was speaking. He was a powder keg of energy, with a magnetic personality. On top of that, his images were beautiful! It was instant inspiration for me. I needed to find a way to learn more, and I needed to meet Peter.

I knew that if photography was like any other profession, there would be a conference at some point. That year, I attended my first photography conference in New York City. I attended Peter’s talk, where he not only discussed his craft, but also did a live demonstration. He was hysterical and awe inspiring. The energy he put out was incredible. I didn’t understand how he did it, but becoming a headshot photographer was my new goal.

 

I found my way to a party that Peter was co-hosting with the F-stoppers crew.  I grabbed a drink and introduced myself. Peter was so personable, and enjoyable to talk to. We discussed his antics on stage, and had a few laughs at the ridiculousness.

Naturally, he asked to see my work. I showed him a few pictures on my mobile phone.  With absolutely no hesitation, he informed me that I “fuckin’ suck.” I thanked him, sarcastically, for the confidence booster.  Instead of walking away, however, I hung out with him until he invited me to join his coaching platform, formerly known as Ph2Pro. Today this platform is known as The Headshot Crew.

I began the coaching process with Peter.  He didn’t sugar coat his critiques, but I did learn.  He helped me establish the foundation of my new career, both from a technical and an artistic perspective. With time, I began to understand my previous errors, but most importantly, I was correcting them. 

It was at this point that I made one of the dumbest, but most ambitious decisions of my life.  I stepped away from my Wall Street career as a bond analyst, and embarked on a life as headshot photographer.  When Peter found out, he thought I had lost my mind.

 
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An important element of Peter’s coaching system is to promote his students as they successfully assemble a portfolio of images, which meets his standards. Through his signature review process, he studies each image, provides feedback, and if 15 images are accepted, Peter bestows the designation of Associate Photographer. This means that Peter believes the work is of the highest quality and consistency, and that he can confidently refer work to that photographer.  

 
 My wife, Ilyse, and I aboard the Norwegian Breakaway for the Headshot Crewz

My wife, Ilyse, and I aboard the Norwegian Breakaway for the Headshot Crewz

The Headshot Crew had planned a cruise to Bermuda.  We would do some learning and shooting on- board, and also make a nice vacation of the trip. As plain as day, there was my opportunity. 

For those who are unfamiliar with Peter, he uses the word SHA-BANG! as an enthusiastic response to... well, just about anything.

My review began. 20 images submitted, 15 needed to make Associate. He picked out a few things to talk about here and there.  Then… SHA-BANG! … SHA-BANG! … SHA-BANG! … SHA-BANG! 

In total, 19 out of 20 images were accepted, and I received 4 SHA-BANGs.  With that, Peter made me an Associate photographer. My dear friends, who I had known since the beginning of this journey, offered hugs and congratulations. My wife, beamed with pride.  This was not an easy accomplishment.

That evening, my wife and I were seated at a hibachi table at a Japanese restaurant on board the cruise ship.  We were seated with folks we didn’t know. Suddenly, Peter was behind us, with arms wrapped around both of us.  He proudly announced to the table that they were sitting with "one of the best photographers in the world." It was an amazing feeling, and that was one of the coolest memories I’ve ever had.

 

Today, I am a Mentor in the Headshot Crew, a global community of more than 14,000 headshot photographers.  I have been shooting headshots exclusively for the last 10 years, and am a brand ambassador for a handful of photography related companies. I respect my humble photography roots, and appreciate the success I have enjoyed.  I look forward to assisting my clients on their journey for success, and that begins with helping them to embrace their physical appearance and elevate their personal brands.

 
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The Experience

My goal is to provide you with high quality images that best represent you, your message, and your brand within the construct of high-end, enjoyable, and dynamic experience.

An impression is made within the first few seconds of seeing someone.  You don't have the luxury of wasting an opportunity to impress.  A visual representation of your unique personality and message to your audience, your competence and your approachability are paramount.  

Whether you are in need of an updated LinkedIn profile photo, taking control of your digital identity, or you're looking for an amazing photo for a dating profile, you've come to the right place!  

It is cheaper, faster and more efficient to get things right the first time.  I coach and direct you into positions and expressions that resonate with your target audience.  

I want you to leave my studio having had an incredible experience, and with images that not only captivate your audience,  but are authentically you.  

 

My Bio

I have spent the majority of my photography career working in commercial headshots and portraiture.   I have been a headshot judge for the International Model and Talent Association, am a member of the Professional Photographers of America, Wedding & Portrait Photographers International, and National Association of Photoshop Professionals. I am an associate photographer and mentor in Peter's Hurley's Headshot Crew, and am a brand ambassador for Phase One and Savage Universal. I have been published on many occasions, and continue to be a thought leader on the topics of personal branding and headshot photography.

All this really means is that I am a professional headshot specialist, and I am an expert in bringing out the very best in you, translating your message into a visual representation and providing an experience second to none!  

 
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I am an avid fan of music, with eclectic taste and a constant desire to play the air drums.  I have been a guitarist, drummer and saxophonist since I was 9 years old, and still play music that was popular in the 1950's.

I enjoy a good beer, and simply can't function without my morning coffee. Having spent my prior life on Wall Street, I’m also a business and finance geek.

I live in Lancaster, Pennsylvania with my family and our amazing dog, Harley. 

 
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Harley knows her best side.  See, she's showing it off! 

Don't get thrown off by the fact that she also has a thing for strolling through fresh mulch.  

Hars, as we affectionately call her, is  a Golden Doodle.  Despite being a behavior school drop-out, she is exceptionally well mannered, well behaved and lives to give kisses. 

She loves people, long walks in the backyard, and enjoys a good beer from time to time.  She's partial to lagers, and won't even try a glass of wine or champagne.  She prefers watching Football and sharing a few pretzels with friends and family.

Yes, she has me wrapped around her paw...and she knows it!

 

BUT WHY DO YOU ALWAYS WEAR A HAT?

Besides being follically challenged (as much as I hate to admit it, I'm losing my hair), my infatuation with hats started when I was around 8 or 9 years old.  I had broken my nose in a day-camp bus accident. The plastic surgeon who stitched me up wanted to ensure that any scarring was as minimal as possible, so he insisted I wear a hat to keep the sun from my face.  I never dropped the habit. Today, my collection of hats is insane, even though I'm usually seen in one or two particular black hats.

 

I am a video.  Play me!