There are no shortcuts to success.  This is a consistent message in all of my blog posts, as well as through social media, thought leaders, personal branding experts, and business strategists.  Personal branding is the most effective and efficient way to gain recognition, build relationships, and cultivate business.

You have probably heard people throwing around the term “personal branding.” Often, they have little, if any, idea what it actually is, or how to leverage one.

Professional photographers tend to use this term frequently, as a way of communicating that they make headshots, or pictures of you for your website. This is only partially accurate. A professional headshot photographer will make an incredible headshot of you, and you’ll probably use that image or (images) on your social media profiles, website, and marketing material. But, professional pictures are just one of many components of a powerful and compelling personal brand.